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Paddle – Connect Purchases and Sign-ups

Turn your Paddle Sign-Ups and Purchases into Social Proof

Paddle is a platform that provides e-commerce and subscription management services for digital products. It helps software companies and digital creators sell their products online, manage subscriptions, handle payments, and handle licensing and distribution. Paddle offers features such as checkout experiences, payment processing, fraud detection, VAT handling, customer support tools, and analytics.

You can easily connect Paddle to Nudgify with our Paddle integration to showcase Social Proof notifications on your website, in real-time.

Connect Purchases and/or Sign-ups

You can connect two types of Paddle’s data to Nudgify: sales and sign-ups. You can use our Paddle Sign-up Integration to connect new users that are added in your paddle account and show them in Sign-up Nudges. You can use our Paddle Purchases Integration to connect your and our Paddle sales, and show them in Purchase Nudges.

Connect Paddle Sign-ups

The following data from Paddle will be synced with Nudgify in order to build Nudges:

  • Email
  • Full Name
  • Date

Follow the steps below to connect your Paddle user data to Nudgify and show new contacts in Sign-up Nudges.

Step 1. Copy Your Webhook URL

To manage your integrations, click the “Integrations” button on the left-hand sidebar. This will take you to the Integrations page, where you manage your integrations with other apps and software. Find Paddle Sign-Ups in the list and click “Connect”.

Click to copy your Nudgify Webhook URL

Step 2. Create a Webhook in Paddle and paste your Webhook URL

You will now paste your Nudgify Webhook URL in the right place in your Paddle account so that new user data is sent automatically to your Nudgify account.

You can find here the Paddle instructions for using Webhooks.

As a summary, follow these steps in your Paddle dashboard:

  1. Go to your Left Menu Bar.
  2. Under Developer Tools > Notifications, click on New Destination.
  3. Copy and Paste the Nudgify Webhook URL from your Nudgify account.
  4. Paste the Nudgify URL in the URL field.
  5. For Sign Ups, select Customer.Created.
  6. Click on Create.

Go back to Nudgify and click the “I’ve done it” button.

Any new Sign-up will be added to your Sign-ups Data Feed. To turn these data into Social Proof Nudges on your site, create a Sign-up Nudge and select Paddle as the data source.

Congratulations! You have now linked your new Paddle sign-ups to Nudgify 🙌

Step 3. Create Sign-ups Nudges for new Paddle Users

On your Data Feeds page, in the “sign-ups” tab, you will be able to see any new contacts that are sent to Nudgify. It’s time to start showcasing new Paddle sign-ups in Social Proof Nudges!

You can create two types of Nudges with the Paddle sign-ups integration.

  1. Recent Sign-Ups Nudges that show single sign-ups
  2. All Sign-Ups Nudges that show a count of multiple sign-ups

Show Recent Activity – Single Sign-ups

Go to the Nudges page and click “Add Nudge”. Choose the Nudge labeled “Recent Activity – Single Sign-up” from the Nudge Library.

sign-up nudge

You can now configure the selected Nudge. First of all, select “Paddle Sign-Ups” as the data source. This way, the Nudge will use your Paddle data to show in the Nudge:

You can also customise the text of the Nudge here (“subscribed to our newsletter”, “signed-up to our mailing list”, or whatever you want to display). You can also select how recent the sign-ups need to be that you want to display. Find out more about the customisation options for Sign-up Nudges.

Once you’re done, click “Continue”. The Nudge will now automatically capture and show individual recent sign-ups. You can track how your Nudges perform from your Statistics page.

Show All Sign-ups

When creating a new Nudge, choose the “Recent Activity – All Sign-ups” Nudge in your Nudge Library:

Active Campaign Social Proof

You can now configure the selected Nudge. First of all, select “Paddle Sign-Ups” as the data source. This way, the Nudge will use your Paddle data to show in the Nudge:

Teachable social proof

You can also customise the text of the Nudge here (“subscribed to our newsletter”, “signed-up to our mailing list”, or whatever else you want to put down). You can also select how recent the sign-ups need to be that you want to display, and set a minimum and maximum number of Sign-ups. Find more about the customization options for Sign-up Nudges.

Click “Continue”. The Nudge will now automatically capture and show a summary of recent subscriptions. You can track how your Nudges perform from your Statistics page.

That’s it! 🙌

All your new Paddle Sign-Ups will now be turned into powerful Social Proof automatically and display Nudges on your site.

Connect Paddle Purchases

The following data from Paddle will be synced with Nudgify in order to build Nudges:

  • Full Name
  • Date
  • Order ID
  • Product Name
  • Product ID
  • Product Page URL

Follow the steps below to connect your Paddle registration data to Nudgify and show new registrations in Purchase Nudges.

Step 1. Copy Your Webhook URL

To manage your integrations, click the “Integrations” button on the left-hand sidebar. This will take you to the Integrations page, where you manage your integrations with other apps and software. Find Paddle Purchases in the list and click “Connect”.

Click to copy your Nudgify Webhook URL

Step 2. Create a Webhook in Paddle and paste your Webhook URL

You will now paste your Nudgify Webhook URL in the right place in your Paddle account so that new user data is sent automatically to your Nudgify account.

You can find here the Paddle instructions for using Webhooks.

As a summary, follow these steps in your Paddle dashboard:

  1. Go to your Left Menu Bar.
  2. Under Developer Tools > Notifications, click on New Destination.
  3. Copy and Paste the Nudgify Webhook URL from your Nudgify account.
  4. Paste the Nudgify URL in the URL field.
  5. For Transaction, select Transaction.Completed.
  6. Click on Create.

Go back to Nudgify and click the “I’ve done it” button.

Any new Purchase will be added to your Purchases Data Feed. To turn these data into Social Proof Nudges on your site, create a Purchase Nudge and select Paddle as the data source.

Congratulations! You have now linked your new Paddle Purchases to Nudgify 🙌

Step 3. Create Purchases Nudges for new Paddle Orders

On your Data Feeds page, in the “Purchases” tab, you will be able to see any new purchases that are sent to Nudgify. It’s time to start showcasing new Paddle Purchases in Social Proof Nudges!

You can create two types of Nudges with the Paddle Purchases integration.

  1. Nudges that show single purchases
  2. Nudges that show a count of multiple purchases

Show Single Purchases

Go to the Nudges page and click “Add Nudge”. Choose the Purchase Nudge from the Nudge Library.

You can now configure the selected Nudge. First of all, select “Paddle Purchases” as the data source. This way, the Nudge will use your Paddle data to show in the Nudge:

You can also customise the text of the Nudge here (“ordered an item”, “purchased an item”, or whatever you want to display). You can also select how recent the Purchases need to be that you want to display. Find out more about the customisation options for Purchase Nudges.

Once you’re done, click “Continue”. The Nudge will now automatically capture and show individual recent Purchases. You can track how your Nudges perform from your Statistics page.

Show All Purchases

When creating a new Nudge, choose the “Recent Activity – All Purchases” Nudge in your Nudge Library:

You can now configure the selected Nudge. First of all, select “Paddle Purchases” as the data source. This way, the Nudge will use your Paddle data to show in the Nudge:

Teachable social proof

You can also customize the text of the Nudge here to whatever else you want to put down. You can also select how recent the Purchases need to be that you want to display, and set a minimum and maximum number of Purchases. Find more about the customization options for Purchase Nudges.

Click “Continue”. The Nudge will now automatically capture and show a summary of recent subscriptions. You can track how your Nudges perform from your Statistics page.

That’s it! 🙌

All your new Paddle Purchases will now be turned into powerful Social Proof automatically and display Nudges on your site.

Updated on April 9, 2024

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